E-mail to clouds hill record
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Posts
Don't know anybody else- two year vacation
I have chosen to film my music video to the song 'Don't know anybody else' by two year vacation. I have chosen this song because i believe it will be a perfect fit for the target demographic given in the brief of 16-25 year olds. I also think it would be the perfect song for a video containing two social groups with a narrative of coming together at the end. The alternative nature of the band links perfectly with my company, impala and really displays what I believe a company like this would distribute both visually and musically. In addition to this the alternative sound is also very popular with teens and people in their 20s at the moment, as it promotes a uniqueness from society and other typical music tastes. I think I would need to capture this in the video by using a VHS filter- a popular trend with teens at the moment especially on social medias like tiktok.
Music video analysis
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Impala Productions: Logo
https://wokgs-my.sharepoint.com/:p:/r/personal/15bohana_wealdgs_org/Documents/Media/IMPALA%20PRODUCTIONS%20LOGO.pptx?d=wb687c30779b64f518a6c57004fc84175&csf=1&web=1&e=hbGBE5
Love songs infographic
https://wokgs-my.sharepoint.com/:p:/r/personal/15bohana_wealdgs_org/Documents/Love%20song%20infographic.pptx?d=wb656dc03fc7744bd8295763b643d3f87&csf=1&web=1&e=FK1e2z
Personal reflection
Personal reflection In my music video, FWA boss by SL. I did really well on the editing aspects: transitions, shot speeds and lip-syncing. This took a lot of time editing in Imovie . Putting slow- mo on the establishing shots and tediously trying to match sound with the movement of my lips and points of transition. Furthermore, I believe the mise-en-scene in the first 30 seconds of my video really fit the codes and conventions of a typical drill video . I achieved this by meticulously planning what to shoot at night and getting the perfect camera movement and angles for that. However, after this the video lost its dark and grungy edge as I was in a bright, sunny, school setting for a majority of my lip syncing . Furthermore, I think my quality of planning on my story board helped me achieve the movement, transitions and angles I wanted. This ...
Universal Music Group
Universal music group (UMG) Universal music group has been producing music a wide range of music for around 100 years and comprises the largest, most diverse and culturally rich collection of music in the industry. UMG also operate an array of businesses in more than 60 countries. The Businesses work on, music recording, music publishing, merchandising and audiovisual content. The structure: The corporate headquarters are located in Hilversum, Netherlands and the operational headquarters are located in Santa Monica, California,USA. The history: UMG was founded in 1962, when MCA merged with American Decca. It is one of the big three record labels, along with Sony Music and Warner Music Group. Universal owns at leat 18 large Record Labels, all of which one multiple studios themselves. They recorded 28.9% of all recored music in 2016.